Eleanor Austin | Leadership Branding & LinkedIn Coach | Speaker & Facilitator | Empowering Professionals to Own Their Brand Story & Lead with Confidence
Meet Eleanor Austin from Canada’s East Coast, a dynamic Leadership Branding & LinkedIn Coach, Speaker, and Facilitator. She is dedicated to helping professionals take ownership of their brand story and lead with confidence. Passionate about authentic leadership, Eleanor empowers individuals to navigate LinkedIn and real-world opportunities with clarity and impact. Her expertise centers on building trust, enhancing visibility, and creating meaningful influence in both personal and professional spheres.
E M P O W E R E R
Early Education and Foundation
Eleanor Austin’s journey to becoming a renowned Leadership Branding & LinkedIn Coach, Speaker, and Facilitator began with a passion for helping others find their voice and make meaningful connections. Living in New Brunswick, Canada, Eleanor’s academic journey was grounded in a deep belief in the power of education and growth. Armed with a foundation in leadership, communication, and branding, Eleanor honed her skills to later guide others in building their own personal and professional presence.
Her early education instilled in her a sense of responsibility to empower others. Eleanor’s university experience wasn’t just about textbooks and exams; it was about discovering her passion for leadership, personal development, and the immense impact of online networks. This curiosity would soon translate into her career, where she could inspire others to achieve their full potential.
A Transformational Career Path
After completing her education, Eleanor ventured into the workforce, determined to make a difference. She didn’t initially set out to be a LinkedIn Coach or a speaker, but her career path evolved from Journalism and Marketing, where she mastered storytelling and marketing, and honed the art of positioning, into a powerful mission to help leaders tell their own stories and market themselves effectively. Drawing on these foundations, she recognized the power of personal branding in the digital world and now channels her expertise into helping professionals be seen, heard, and hired—unlocking more business, board opportunities, and awards. It became clear to her that the key to success in the modern workforce wasn’t just skills, but also how you positioned yourself, how you told your story, and how you were seen by others.
She worked with professionals, entrepreneurs, and leaders from various fields, all of whom needed guidance on building their brand and finding their authentic voice. As Eleanor guided others, she found her passion in helping people become confident in their personal and professional stories. Through these experiences, she realized that most professionals were missing one crucial element: trust.
Pictured with students in the 2025 MBA graduating class at University of New Brunswick, having facilitated a professional development seminar.
The Role of Trust in Leadership
Eleanor’s approach to branding is centered around the concept of trust, a core theme she discusses in her work and with clients. She believes that personal branding is more than just a collection of achievements or an online profile, it’s about building trust through integrity, competence, and connection. As she reflects;
“At the end of the day, trust is the foundation upon which all relationships are built, both online and offline.”
As a Leadership Branding & LinkedIn Coach, Eleanor emphasizes that the most successful leaders are those who build relationships based on trust. By helping professionals articulate their values, strengths, and capabilities, she empowers them to present a brand that resonates with others.
From Career Transformation to Empowerment
In her career, Eleanor has worked with a diverse range of clients, from corporate executive leaders and lawyers to budding entrepreneurs. Her expertise lies in helping leaders tell their own stories and market themselves on LinkedIn – to be seen, heard, and hired – getting more business, boards, and awards. She’s witnessed firsthand how transformative it can be when individuals step into their authentic brand, especially on LinkedIn, where personal connections and professional growth intersect.
Eleanor’s approach is straightforward yet profound. She helps her clients refine their messaging, position themselves as experts in their fields, and showcase their strengths to build trust and gain visibility. She works closely with her clients to ensure they are able to navigate the digital world with a confident, authentic presence.
Inspiring Others Through Speaking and Facilitation
As a speaker and facilitator, Eleanor’s impact extends far beyond one-on-one coaching sessions. She has been invited to speak at conferences, workshops, and podcasts, where she shares her insights on leadership, personal branding, and the importance of trust. Through her workshops, Eleanor has reached countless professionals, empowering them to take control of their narrative and succeed both personally and professionally.
One of Eleanor’s most rewarding roles is mentoring professionals in how to tell their story. She has seen how telling one’s own story can be a powerful tool in leadership, whether on LinkedIn or in real-world conversations. Her belief is simple but profound:
“The power to lead comes from the ability to tell your story in a way that resonates and builds trust.”
Championing Women in Leadership & Community Growth
As a passionate advocate for women in leadership, Eleanor actively supports initiatives that celebrate and uplift women in business and politics. She is a firm believer that progress comes from collective effort:
“The path to progress is sweet though rarely a smooth ride. Let’s continue to work together toward equity and celebrate achievements toward equality!”
Her commitment to leadership development goes beyond LinkedIn coaching. she fosters community growth, supports newcomers in professional spaces, and champions causes that drive meaningful change.
Celebrating the Path to Authentic Leadership
Eleanor’s message to all of her clients, especially women in leadership, is clear: Own your story. Be confident in who you are and what you stand for. As she states;
“The path to progress is sweet though rarely a smooth ride. Let’s continue to work together toward equity and celebrate achievements toward equality!”
She champions women’s leadership and is proud to be a part of the growing momentum of women making waves in leadership roles. Through her work, Eleanor helps women build their brands, share their successes, and create a network of support that propels them forward in their careers.
A Legacy of Empowerment and Growth
Throughout her career, Eleanor has remained focused on one simple mission: To empower professionals to own their brand story and lead with confidence. She works tirelessly to ensure that her clients are not only seen but heard. Her work has helped countless professionals gain clarity about their brand, elevate their LinkedIn profiles, and showcase their strengths to the world.
As a mentor, speaker, and coach, Eleanor’s influence continues to grow. She is committed to helping others lead with confidence, authenticity, and trust, values that she embodies in every aspect of her own life.
The Future of Leadership Branding with Eleanor Austin
Eleanor’s work has shaped the way professionals think about personal branding and leadership. As the future of leadership continues to evolve, Eleanor remains at the forefront of this transformation. She continues to work with clients to build brands that stand out and resonate. Whether through one-on-one coaching, speaking engagements, or workshops, Eleanor Austin’s legacy of leadership and empowerment is one that will leave an indelible mark on the world of personal branding.
Her journey is far from over, and with each new connection, each new coaching session, and each new story shared, Eleanor is creating a world where more professionals own their stories, lead with confidence, and thrive in their careers.
The Nectar of Wisdom from Eleanor Austin’s Journey
- “Trust is the foundation upon which all relationships are built, both online and offline.” – Eleanor highlights the importance of trust in both personal and professional branding.
- “The path to progress is sweet though rarely a smooth ride.” – Emphasizing resilience in leadership and the journey toward equity and growth.
- “The power to lead comes from the ability to tell your story in a way that resonates and builds trust.” – Eleanor’s belief that storytelling is a key element in authentic leadership.
- “Own your story and step into your authentic brand to live confidently.” – Empowering individuals to embrace their identity and brand narrative.
- “Apathy is democracy’s enemy. Your vote and your voice matter.” – Advocating for active participation in leadership, both politically and professionally.
Connect with Eleanor Austin
LinkedIn: https://www.linkedin.com/in/eleanoraustin/
Editorial Note
Eleanor Austin’s unwavering commitment to empowering professionals through authentic leadership and strategic brand building is truly inspiring. Her dedication to fostering trust and confidence in others has not only shaped her own remarkable career but has also illuminated the paths of countless individuals striving to make their mark. Eleanor’s wisdom, passion, and ability to inspire others set her apart as a true leader in every sense. Her journey is a testament to the transformative power of owning one’s story and leading with purpose.
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