Who Is Coach Kay?
Kimberly “Coach Kay” Wells is an international business strategist, consultant, speaker, and coach. She is the founder and CEO of Code Red Management LLC, a global consultancy that empowers business owners, leaders, and individuals to thrive in the face of adversity. With over 15 years of experience, Coach Kay has transformed her life from the challenges of being a teen mom and high school dropout into a powerful global business leader. Today, she helps others achieve their fullest potential by creating sustainable, transformative growth for both individuals and businesses worldwide.
A Story of Transformation: The Power of Resilience
“Your starting point does not determine your destination.”
For Kimberly Wells, these words are more than just a mantra—they’re the foundation of her remarkable journey. Raised in adversity as a teen mom and a high school dropout, Coach Kay defied the odds to become an international business leader. What others saw as hardship, she saw as an opportunity to reinvent herself and create a life of purpose, success, and impact.
In 2013, Coach Kay packed up her children and moved to Texas, determined to build a better future. But fate threw another curveball: in 2014, she lost her job, and her eldest son was paralyzed in a car accident. Alone, with no family or safety net, she faced immense hardship. Instead of surrendering to these challenges, Coach Kay turned adversity into action—rebuilding her life and establishing a global business empire.
From Ground Zero to Global Vision: Building Code Red Management
In 2012, Coach Kay founded Code Red Management LLC—a consultancy that started with a singular mission: to help businesses thrive through strategic marketing, business development, and operational support. But her vision didn’t stop there. She quickly scaled her business, taking it from a small operation to a global enterprise, aligning with clients’ objectives to streamline processes and enhance branding exposure across diverse markets.
From 2014 to 2020, Coach Kay’s consultancy grew exponentially. As the Managing Director of Code Red, she helped businesses around the world overcome barriers and expand into new markets. Her expertise in client relationship management, branding, and business development made her an invaluable partner to many entrepreneurs and organizations.
But Coach Kay’s success wasn’t just about scaling businesses—it was about transforming the lives of the individuals she worked with. “True success comes when people themselves are transformed,” she reflects. This realization became the foundation of her next phase: shifting from business growth to personal transformation through coaching.
Impacting Lives and Building Communities
Today, Coach Kay is more than a business strategist; she’s a community builder. Beyond her consultancy, she creates opportunities for individuals to connect, collaborate, and grow—through curated events like coffee chats, wine tastings, private dinners, and adventure outings. These gatherings are incubators for resilience, inspiration, and collaboration—places where relationships are built, and new possibilities are created.
Her vision for the future extends far beyond business. As she expands Code Red Management LLC into a global real estate firm, Coach Kay’s mission is clear: to build generational wealth through real estate while simultaneously investing in people. She handpicks the “best of the best” from within her community to partner with her in developing real estate empires across the globe—an endeavor that will leave a lasting legacy for generations to come.
A Bold Vision for the Future: Empowerment and Legacy
Coach Kay’s ultimate goal is not just business growth—it’s about building legacies. Her mantra, “burn the ships,” encourages others to release what no longer serves them and step boldly into the future. By focusing on generational wealth, Coach Kay is leading the charge to empower leaders, entrepreneurs, and business owners worldwide to create lasting success and impact.
Her vision extends to the development of an international real estate empire, building properties and opportunities that generate wealth for not only her clients but for their families and communities as well. Coach Kay’s commitment to personal development, diversity, and inclusion is a key aspect of her work, ensuring that her clients and collaborators thrive in both business and life.
Key Skills & Expertise
- International Business Strategy
- Personal Development Coaching
- Diversity, Equity, and Inclusion (DEI)
- Relationship Development
- Branding & Business Development
- Global Marketing & Operations
Call to Action
Coach Kay invites you to be part of her mission to transform businesses and build legacies that last for generations. Whether you’re a leader looking to elevate your mindset, a business owner seeking to scale, or someone ready to embrace personal growth and empowerment, Coach Kay’s vision offers the tools and community you need to succeed.
Connect with her on LinkedIn
